Super Bowl is the annual sports event that we eagerly wait for. No sooner had the fifty first Super Bowl event has come to an end, we are waiting for the next one. Along with the game, the commercials promoting it equally attract our attention.
Brands are taking advantage of social media, releasing teasers, competitions and previews of their Big Game commercials, months before the actual start of the event. Ads get better each year, as they get funnier, creative and are able to attract more and more attention of the viewers. Let’s check out full commercials list for Super Bowl 52 below.
Commercials in Super Bowl 2018
Following is the review of some of the major commercial participants in Super Bowl 2018:
- Wix: Com, a leading website building platform, has aired three consecutive Super Bowl commercials – and they’ve all been fantastic. All the three were as different in their approaches as they were fun to see. , In 2015, the Wix Rookie Super Bowl Commercial starred five NFL legends that included Brett Favre and Terrell Owens. The 2016 Wix ad was a Kung Fu Panda Super Bowl ad spoof. But the most fantastic among the Wix commercials was that of last year. The Super Bowl LI campaign really blew things over board. It was, undoubtedly the best among the Super Bowl commercials. That is why we really can’t wait to see what Wix is planning for 2018.
- Snickers: Snickers was not up to the mark for the 2017 Super Bowl ad. It starred Adam Drivers, of the Star Wars fame. But though it largely disappointed us this year, we are waiting for what is there up inside their boots for next year. Super Bowl LI apart, their ad campaigns are nonetheless fantastic and we have a hunch that they will surely come up with something snappy next year.
- Budweiser: Budweiser never disappoints. From puppies and Clydesdales, to the American dream, Budweiser knows how to add all the ingredients to make a first rate Super Bowl ad. Looking at its performance in the previous years, we are sure that even in the 2018 Super Bowl event, it won’t disappoint us.
- Audi: Audi is fast gaining a secure ground in the list of Super Bowl commercials. In 2017, it had come up with one of the best ads about women’s rights to equal pay for equal work. The campaign was such a success that Audi found a place in the top fifty Super Bowl ads of the year 2017. We are sure that it will come up with an equally snappy commercial for 2018 Super Bowl.
- BMW: BMW sat out of Super Bowl 2017. We had initially thought that this was just a rumour but to our utter disappointment, the rumour was seen to be true. So we are all the more anxious see what it comes up with in 2018. In this context, it will be worthwhile to mention that the 2015 BMW Super Bowl ad was unforgettable as it was crisp, smart and hilarious. We hope that it comes with something as nice as that for the next year.
- Hyundai: Hyundai, that has aired nine out of ten Super Bowl ads have always been highly creative. Super Bowl commercials are often directed by talented directors and this is one of the reasons behind stupendous success of these commercials. In recent years, they’ve worked with Peter Berg, Fredrik Bond and Aaron Stoller. It can assure ads that are compelling and crisp and we are sure that it won’t disappoint us in the 2018 Super Bowl.
- Doritos: Doritos sat out of 2017 Super Bowl, and this can only mean that they have something up their gear for us, the next year. The famous chip-maker attracted much attention over the years particularly providing an opportunity to the consumers to participate in a contest to win one million dollars. In Super Bowl 50, it chose two lucky winners- Doritos dogs and Ultra Sound and both were very good.
Mr Clean: The surprisingly sexy Mr. Clean made an unforgettable Super Bowl commercial that every housewife is still talking about. The 2017 Mr. Clean Super Bowl commercial starred a cartoon with a mop and this served reminded guys everywhere that cleaning can be quite a turn on. It left us, well, panting for more. We are eager to pant again next year as Mr Clean mops up new surprises.
As we gird our loins once again for the 2018 Super Bowl, we are equally eager to see how these commercials set the stage for the initial whistle.